![]() Worn by movie stars, artists and politicians alike, it became a signature staple of American fashion in the twentieth century Worn by movie stars, artists and politicians alike, it became a signature staple of American fashion in the twentieth century, much like denim jeans and aviator sunglasses. Brooks Brothers recognized this appeal early and marketed a version in white oxford cloth that redefined men’s shirts from that point forward. Others never quite managed to duplicate the soft roll of the collar that made our original so iconic. It marked a departure from the stuffy styles of the previous century and sparked something of a fashion rebellion. ![]() ![]() ![]() Unlike the incredibly rigid detachable, pre-sized collars that constantly needed pressing to maintain a crisp appearance, the button-down collar was soft and comfortable, making it perfect for daily wear. In 1900 when we introduced the button-down collar to America, the unique design immediately took hold. ![]()
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